Logo Madness

Today I set about designing a new Logo for the website. Every time I design it's an exercise in frustration. Problem is that there are no limits. 16.8 million colors. Any size, Any shape. Four million images to choose from. A logo is supposed to say something about the company, but what is it that I want to say?

Something Artsy, but not too artsy. Don't want to alienate anyone. Can't use something too sexy because inevitably someone will complain about that. Not something too conservative because I'm not.

I settled on an image of the City of Vancouver that has been very successful for me. It speaks of where I call home, where I work, where I play. It makes a great backdrop and it's sexy without being too sexy so no-one will call and complain but it's not too conservative either.

Okay, got the picture. Then what? How about a little DKNY influence - the city within the text. It needed more so I dropped in the complete background image and de-saturated it, dropped the contrast, and voila! The city is continuous in the image, flowing through the text.

Several hours later.....

 

and Tomorrow is another day. Cheers!